Product Development Business

KOKUBU brand product development

We develop KOKUBU brand products including K&K, tabete, and CREATE, and we directly import KOKUBU’s own Western liquors in the field of alcoholic beverages, with the aim that people will become more familiar with and enjoy KOKUBU brand products. In addition, the motto of KOKUBU brand products is to bring happiness to consumers, clients, and manufacturers, and we endeavor to be kind to people and the planet, always challenging ourselves to make new items.

The K&K brand

K&K is our original brand, registered as a trademark in 1908, focused on historic ambient-temperature food. In the past, we produced canned seafood like salmon and crab, and canned corned beef. Now we produce canned bar snacks and Japanese fruit. We will continue making products in the hope of spending an enjoyable time at the side of our customers.

The tabete brand

Registered as a trademark in 2018, the tabete brand aims to expand new categories. We have now developed dashi noodles and dashi curry with “dashi” (broth) as the keyword. As a brand for sharing Japanese food culture with the world, we will continue making products for people to enjoy globally.

The CREATE brand

The concept of CREATE brand products is our hope to create new, wonderful tastes through food, giving rise to well-being for all through health. The brand mainly develops cold chain foods such as its Greek Yogurt. Day after day, we will pursue the creation of “just for me” products that value consumer preferences.

Imported Western liquors

We directly import wine, whisky, and liqueur from 17 countries worldwide, providing our customers with fine-quality imported Western liquor through retailers and commercial sellers. Our imported Western liquor represents food culture and tradition from around the world, and we select products and manage distribution to help our customers add fun and color whether in everyday dining or on special occasions.