Merchandising capabilities
Our approach to wholesaler merchandising takes consumer needs as the starting point of demand creation and is based on the "five rights."
We cover the varied occasions of eating with an assortment of some 600,000 items.
We create additional demand based on the diverse consumer needs and manifest it in products that meet the requirements of manufacturers and retailers. At Kokubu, wholesaler merchandising is an activity addressing all sorts of needs related to products developed from the customers standpoint. Our Group already has an assortment of some 600,000 items that accommodates the whole spectrum of eating styles (e.g., home cooking, take-home prepared foods, and restaurants) and includes processed foods, alcoholic beverages, daily/chilled foods, frozen foods, and confections. We propose the optimum foods for each lifestyle.
Proposal of sales mechanisms composed of the "five rights"
We practice merchandising that makes the most of our position as a wholesaler linking manufacturers with retailers and consumers, and skillfully assimilate information from each. The key elements are "time," "product," quantity," place," and price." Utilizing our original sales support data base for collection and analysis of consumer information, we put together the optimal combinations and thereby develop products and mechanisms that sell for each area and industry. This is the five rights" concept of wholesaler merchandising.
Conceptual diagram of wholesaler merchandising in Advance 300
Private Brand
Development of K&K brand items and other original products
-we meet changing consumer needs with a full line.
K&K brand
K&K brand-enjoying 100 years of patronage
To carefully accommodate the diversifying needs of consumers, we strive to develop a wide range of original products. Born in 1908, K&K, our flagship brand in the processed food market, has been enjoying 100 years of patronage and is synonymous with safety and security. We are developing new products with particular attention to health, flavor, and enjoyment, and respond to consumer needs with an abundant assortment.
Confections
Creation of high value-added confections contributing to health, beauty, and food education
In the field of confections, we are tackling the development of products that make a positive contribution to health, beauty, and comprehensive food education, and broaden horizons of pleasure and aspiration even as we continue to protect product diversity, tradition, and culture. We execute product development projects mainly through our subsidiary Nihonbashikabou Co., Ltd. In collaboration with manufacturers of confections, foods, and alcoholic beverages, we deliver products that are ahead of the times and endowed with high levels of safety, security, and added value.
Delicatessen
We promote the production of foods to address diversifying dietary lifestyles.
In the field of daily/chilled foods, we are filling out our assortment of both Japanese and Western cuisine and prepared dishes. Through our production subsidiary, we are developing prepared lunches (box lunches), onigiri" rice balls, cooked bread and sandwiches, salad, and soup products. In step with the growing demand for take-home prepared foods, we are putting particular emphasis on the production and supply of steamed rice and deli items. These activities are staunchly supported by mass merchandisers, convenience stores, and many other clients.
Original alcoholic beverages
A lineup of beverages from countries around the world to match diverse occasions
In the field of alcoholic beverages, we handle diverse items from around the world, and are filling out our assortment of both home- and commercial-use products to match consumer preferences, lifestyles, and drinking occasions. The lineup includes prize products that have been given high ratings internationally, including the single malt whiskey Tomatin" from what is the biggest distillery in Scotland; J. Moreau & Fils," the famed French Chablis; the South African wine KWV," While discovering and nurturing products inside and outside Japan including local sake labels, we have mounted efforts of procurement and sales as only we could.
