To accommodate the expanding needs of consumers, we are striving to unearth a wide range of potential products by exercising our merchandising capabilities. Through joint projects with unique artisans, professional manufacturers, and producers rooted in regional communities, we have cultivated more than 10,000 original products to date. We will continue to uncover superior products that we can happily endorse for their good taste, enjoyment and health benefits and deliver them right to the tables of consumers both in Japan and abroad.

Under partnerships with 15 carefully selected Japanese alcoholic beverage producers we are currently selling approximately 40 items, including "Seisyu Kanbei" and other sakes, authentic shochu (a distilled spirit), and Japanese liqueurs. Drawing upon Kokubu's comprehensive sales power and further cultivating our developmental power, we choose products that carry little risk of price competition, ensuring we uphold the Kokubu brand's reputation for reliability as our first priority.

Aiming to offer a full line-up of domestically produced alcoholic beverages, we initiated a new strategy in 2011. Under this strategy, we are taking a "Koakinai " approach to begin developing products in the three beverage categories of sake, shochu and wine, seeking to widely promote understanding of the excellent quality of domestic products. In the sake category, we work mainly through the JIZAKE KURAMOTOKAI (see below) to promote the development of original Japanese sakes. In the shochu category, we are focusing on the four main areas (Ryukyu, Iki, Kuma and Satsuma) where Japanese shochu production originated. In the wine category, we are emphasizing the high quality of Japanese grapes. Through these efforts, we are working to commercialize boutique and regional brands to include them in our exclusive product lineups, with the ultimate goal of delivering outstanding Japanese alcoholic beverages to consumers all over Japan and throughout the wider world.